The much-anticipated Telugu film Devara: Part 1, starring Jr. NTR and Janhvi Kapoor, is not just making waves for its gripping storyline and powerful performances, but also for its staggering production budget of ₹300 crore. Directed by Koratala Siva and produced under Yuvasudha Arts and NTR Arts, the film is one of the most expensive Telugu-language films ever made.
Below is a detailed budget breakdown, both in percentage and estimated cost in Indian Rupees, revealing how this massive figure was distributed across various stages of filmmaking.
Devara Overall Budget: ₹300 Crore
1. Budget Allocation (Category-Wise Breakdown)
| Category | Percentage | Estimated Cost (in ₹) |
|---|---|---|
| Pre-production | 10% | ₹30 crore |
| Film Making (Production) | 50% | ₹150 crore |
| Post-production | 15% | ₹45 crore |
| Release & Promotions | 25% | ₹75 crore |
| Total | 100% | ₹300 crore |
Detailed Category Breakdown
1. Devara Movie Pre-Production Budget – ₹30 Crore
Pre-production involved script development, location scouting, concept design, and planning logistics for the film shoot. A big chunk was spent on the following:
- Story, Screenplay & Scripting: ₹5 crore
- Location scouting (coastal & international): ₹4 crore
- Set designing & permissions: ₹8 crore
- Casting & look tests: ₹5 crore
- Workshops, rehearsals, and test shoots: ₹3 crore
- Legal, insurance & admin work: ₹5 crore
2. Devara Production Budget (Film Making) – ₹150 Crore
This was the core of the movie’s budget, reflecting the scale, action, sets, and high-end technology used.
Production Sub-breakdown:
| Component | Estimated Cost (in ₹) |
|---|---|
| Cast Remuneration (Jr. NTR, Janhvi, Saif Ali Khan, etc.) | ₹60 crore |
| Supporting Cast & Crew | ₹10 crore |
| Direction Department | ₹6 crore |
| Art Direction (sets, props, costumes) | ₹15 crore |
| Action & Stunt Choreography | ₹12 crore |
| Camera Equipment & Cinematography | ₹8 crore |
| Lighting Equipment & Setup | ₹5 crore |
| Location & Logistics | ₹10 crore |
| Sound Recording On Location | ₹2 crore |
| Unit Management & Daily Operations | ₹7 crore |
| Miscellaneous Costs | ₹5 crore |
| Total | ₹150 crore |
3. Devara Post-Production Budget – ₹45 Crore
The film’s post-production was extensive, especially with high-end visual effects and editing work that matched international standards.
Post-production Sub-breakdown:
- VFX & CGI (underwater scenes, action enhancement): ₹20 crore
- Editing & Color Grading: ₹6 crore
- Sound Design & Dubbing: ₹7 crore
- Background Score & Music Rights: ₹6 crore
- Final Mixing, Mastering, and Subtitling: ₹6 crore
4. Release & Promotions Budget – ₹75 Crore
The producers allocated a large budget for promotions to ensure the film reached a wide audience across languages.
Marketing & Release Strategy:
- Multilingual Promotions (Telugu, Tamil, Malayalam, Kannada): ₹15 crore
- Theatrical Distribution Costs: ₹20 crore
- Social Media, TV, and Print Campaigns: ₹10 crore
- International Release Management: ₹10 crore
- Premiere Events & Celebrity Tours: ₹8 crore
- OTT Release Planning (Netflix collaborations): ₹7 crore
- Miscellaneous Promotional Expenses: ₹5 crore
Major Revenue Highlights
Despite the colossal investment, Devara: Part 1 turned out to be a profitable venture even before its OTT release.
| Revenue Source | Amount (in ₹) |
|---|---|
| OTT Rights (Netflix) | ₹155 crore |
| Satellite Rights (Multiple Languages) | ₹110 crore |
| Theatrical Revenue (Worldwide) | ₹421.63 crore (Gross) |
| Audio & Music Rights | ₹35 crore |
| Total Estimated Revenue | ₹700+ crore |
Conclusion
Devara: Part 1 is a perfect example of how strategic budgeting, star power, and cinematic vision can come together to create a massive commercial success. The makers’ investment in world-class equipment, VFX, and marketing has paid off, resulting in record-breaking revenues.
The film’s grandeur, including its top-tier cast, coastal locations, and underwater action scenes, contributed significantly to its production value. With Part 2 already in the pipeline, fans can expect even greater cinematic scale and storytelling.