Mon. Jun 30th, 2025
Film Adipurush Budget BreakdownFilm Adipurush Budget Breakdown

Adipurush, directed by Om Raut, is an ambitious Indian mythological action film inspired by the Hindu epic Ramayana. Featuring a star-studded cast including Prabhas, Saif Ali Khan, Kriti Sanon, Sunny Singh, and Devdutta Nage, the film was made simultaneously in Hindi and Telugu, aiming for a pan-India appeal. Despite a massive ₹700 crore budget, it grossed around ₹388.35 crore worldwide, making it a commercial underperformer but one of the most expensive Indian films ever made.


🔹 Adipurush Overall Budget Allocation

StagePercentageEstimated Amount (₹)
Pre-Production10%₹70 crore
Production (Filming)50%₹350 crore
Post-Production15%₹105 crore
Release & Promotion25%₹175 crore
Total Budget100%₹700 crore

🔹 1. Adipurush Pre-Production Budget

The pre-production phase of Adipurush was extensive due to the mythological nature of the film, requiring:

  • Scriptwriting & Adaptation of Ramayana: ₹10 crore
  • Concept Art & World Building: ₹15 crore
  • Casting & Talent Contracts: ₹10 crore
  • Location Scouting (India & Abroad): ₹8 crore
  • Workshops for Cast (Dialogue, Weaponry, etc.): ₹5 crore
  • Legal, Insurance, Permissions & Miscellaneous: ₹22 crore

Specialized mythological research teams and digital concept artists worked intensively to visualize the world of Ramayana with a modern cinematic approach.


🔹 2. Adipurush Production / Filming Budget

This was the core chunk of the film’s budget, given the large sets, elaborate costumes, high fees of the A-list cast, and top-tier equipment.

🎥 Adipurush Major Expense Heads

SubcategoryEstimated Cost (₹)
Lead Actors’ Salaries₹150 crore
– Prabhas₹100 crore
– Saif Ali Khan₹15 crore
– Kriti Sanon₹10 crore
– Other Cast & Cameos₹25 crore
Director, AD & Technical Teams₹20 crore
Costumes, Jewelry & Props₹25 crore
Set Construction (Mythical Worlds)₹40 crore
Camera Equipment & Technology₹20 crore
Lighting & Visual Capture Tools₹10 crore
Location Shoots & Studio Rentals₹30 crore
Crew Travel, Stay, Logistics₹15 crore
Total Production Cost₹350 crore

Many scenes were shot using green screens and VFX-ready studios in Mumbai and Hyderabad, minimizing physical location costs but boosting digital integration costs.


🔹 3. Adipurush Post-Production

Post-production played a massive role in Adipurush, especially considering its heavy dependence on visual effects (VFX).

SubcategoryEstimated Cost (₹)
Editing & Sound Design₹15 crore
Original Score & Background Music₹10 crore
Voice Dubbing in Multiple Languages₹10 crore
Visual Effects (VFX)₹60 crore
CGI Creature Design & 3D Animation₹10 crore

The VFX-heavy film was meant to resemble high-end fantasy epics. However, it received mixed reviews due to the perceived quality and tone of digital visuals.


🔹 4. Adipurush Marketing, Promotion & Release Budget

The scale of the film demanded a pan-India, multilingual release with global visibility. The marketing budget reflects that.

SubcategoryEstimated Cost (₹)
Teaser, Trailer & Music Launch Events₹20 crore
TV, Radio & Print Advertising₹30 crore
Outdoor Hoardings, Metros & Malls₹25 crore
Digital Marketing & YouTube Ads₹20 crore
International Promotions (UAE, US)₹15 crore
PR Teams, Cast Tours, Interviews₹20 crore
Distribution Rights & Logistics₹25 crore
Premiere Screenings & Festival Shows₹20 crore

Despite extensive promotion, the film failed to meet commercial expectations due to controversies and mixed critical responses.


🔹 Adipurush Other Important Budget Components

Technical Equipment & Cinematography

  • Cameras: Arri Alexa LF & Red Monstro – ₹8 crore
  • Special Effects Rigs (Motion Capture, 3D rigs) – ₹4 crore
  • Lighting Systems (LED SkyPanels, Soft Lights) – ₹3 crore
  • Digital Storage & Backup Systems – ₹1.5 crore

Shooting Locations

  • India: Ramoji Film City (Hyderabad), Film City (Mumbai)
  • Abroad: Limited international work; mostly studio-based CGI environments

Despite being one of the costliest Indian films ever with a ₹700 crore budget, Adipurush underperformed commercially. The film’s reliance on heavy CGI, star salaries, and marketing over practical storytelling and grounded production led to polarizing feedback.

🔸 Final Figures:

  • Budget: ₹700 crore
  • Worldwide Gross: ₹388.35 crore
  • Loss Incurred: Approx. ₹300+ crore

⭐ Final Thoughts:

Adipurush was a cinematic gamble — an attempt to blend mythology with cutting-edge technology. Though the vision was grand, execution gaps in visual quality and creative decisions hindered its success. Nevertheless, it remains a reference point in discussions about high-risk, high-budget filmmaking in India.

By Chetna Sharma

Chetna Sharma is a prominent author known for her expertise in the realm of entertainment news.

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