Thu. Jul 10th, 2025
Stree 2 Budget BreakdownStree 2 Budget Breakdown

Stree 2: Sarkate Ka Aatank, directed by Amar Kaushik and produced by Maddock Films and Jio Studios, has stunned audiences and trade experts alike by turning a modest ₹60 crore budget into a massive global box office haul of over ₹880 crore. The film, a sequel to the 2018 hit Stree, continues the story in the small town of Chanderi, introducing a new threat—Sarkata, a headless entity.

Despite being a horror-comedy, a genre considered niche in the Indian film market, Stree 2 managed to win hearts globally. Let’s take a deeper look into how the ₹60 crore budget was spent across various departments.


🧾 Detailed Budget Breakdown of Stree 2 (₹60 Crore)

Below is a table representing the percentage-based allocation and estimated cost (in INR) for each major aspect of production:

CategoryPercentage of BudgetEstimated Cost (₹)
Pre-Production10%₹6 Crore
Film Making (Production)50%₹30 Crore
Post-Production15%₹9 Crore
Marketing & Promotion25%₹15 Crore
🎬 Total Budget100%₹60 Crore

🔍 In-Depth Cost Distribution & Estimates

1. Stree 2 Pre-Production Budget (₹6 Crore)

Pre-production includes script development, casting, location recce, storyboarding, costume planning, and scheduling. The story, written by Niren Bhatt, required detailing a supernatural folklore-based environment.

  • Script and Writing Team: ₹1.2 Cr
  • Casting & Talent Onboarding: ₹2 Cr
  • Location Scouting & Permits: ₹1 Cr
  • Production Design & Set Planning: ₹1.8 Cr

2. Film Stree 2 Making Budget (Production) – ₹30 Crore

This phase includes all the actual shooting-related expenses.

Estimated Cost Distribution:

Production Sub-CategoryEstimated Cost (₹)
Cast Fees₹12 Cr
Camera Equipment₹2.5 Cr
Lighting Equipment₹2 Cr
Art Direction & Sets₹4 Cr
Makeup & Costumes₹1.5 Cr
Crew Salaries & Technicians₹3.5 Cr
Travel & Lodging₹2 Cr
Miscellaneous/Contingencies₹2.5 Cr
🎭 Cast Remunerations (Approx.):
  • Shraddha Kapoor: ₹4.5 Cr
  • Rajkummar Rao: ₹3 Cr
  • Pankaj Tripathi: ₹2 Cr
  • Abhishek Banerjee, Aparshakti Khurana: ₹1.5 Cr combined
  • Tamannaah & Varun Dhawan (Cameos): ₹1 Cr combined

3. Stree 2 Post-Production Budget– ₹9 Crore

This crucial phase involves editing, sound mixing, visual effects (VFX), background score, and more.

  • Editing & DI (Digital Intermediate): ₹2.5 Cr
  • Sound Design & Dubbing: ₹1.5 Cr
  • VFX & CGI (Sarkata’s Headless Effects): ₹3.5 Cr
  • Music Composition: ₹1.5 Cr

Note: Creating the haunting and humorous atmosphere of Chanderi again, with believable headless CGI, was a major post-production challenge.


4. Stree 2 Marketing, Release & Promotion Budget – ₹15 Crore

Marketing played a vital role in Stree 2’s global success. Despite lacking a traditional “superstar male lead”, the campaign built hype effectively.

  • Digital Marketing & Social Media: ₹4 Cr
  • Trailer Launch & Events: ₹2.5 Cr
  • Media Buying (TV/Print/OTT Ads): ₹5 Cr
  • City Tours, Interviews & Fan Engagements: ₹3.5 Cr

🌍 Why This Budget Worked Perfectly

Despite a relatively low budget, Stree 2 triumphed because of its:

  1. Smart Script: Balancing comedy and horror effectively.
  2. Strong Ensemble Cast: All proven performers with mass appeal.
  3. Production Efficiency: Many scenes were shot on real locations in small towns like Chanderi and Varanasi, reducing the need for expensive sets.
  4. Focused VFX: Used only where necessary, cutting down costs.
  5. Marketing Precision: Promotions targeted youth and meme culture, driving massive organic reach.

🎥 Filming Locations

  • Chanderi, Madhya Pradesh (Primary location – known for its haunted folklore).
  • Mumbai (Studio Shoots)
  • Varanasi (Temple Scenes)
    These authentic locations reduced production costs while adding realism to the film’s eerie atmosphere.

Stree 2: Sarkate Ka Aatank proves that good storytelling, careful budgeting, and strategic marketing can make even a ₹60 crore film compete with ₹200 crore blockbusters. From casting and equipment to marketing and VFX, every rupee was spent judiciously. Its roaring ₹880 crore global collection shows how horror-comedy has emerged as a bankable genre in Indian cinema.

By Chetna Sharma

Chetna Sharma is a prominent author known for her expertise in the realm of entertainment news.

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